“What does the name mean?”, the curious will ask. For the sake of being earnest, I am happy to explain.

The name Wild Oscar is indeed inspired by the poet, Oscar Wilde. My wife, Claire, who is from County Clare in Ireland, and I had a mini workshop to come up with names for our respective new businesses.

For her retail store that features local handmade jewelry, handbags, artwork and many other handmade gifts, we came up with the name Athru. Athru means “something new” as we were both starting new phases in our lives by starting these businesses.

Somewhere, Claire jotted down Wilde Oscar as a play on the name. It appealed to me as I admire Wilde’s creativity, productivity, and nonconformity. Also, I felt that we were entering the wild, seeking fellow creatives to collaborate with on the projects of equally adventurous clients. We decided to drop the e at the end of Wilde to create a little separation from literature.

One last thing about it is that Wild Oscar is an entity, and putting my own name on it would limit the way I and our collaborators think of ourselves. It’s not just about me, It is about our collective talent and expertise.

Fun Fact: There is a boutique hotel in Mexico city called The Wild Oscar. If I ever find myself traveling to MC, I will definitely stay there!

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